Building a Business Website That Will Actually Help Your Company

Considering how many other options there are online, having a website alone is not enough. Follow these guidelines to make your website more accessible to potential clients.

Even offline businesses that don’t sell products online need to have a web presence nowadays. With all the accessible website builder tools, making your own site isn’t too much of a hassle. Consider these guidelines for software design while making your final decisions.

Create a mobile-friendly version of your site.

A website’s success can depend on how well it displays on mobile devices. More than a third of American adults conduct all of their internet shopping from their phones, and the average American adult spends over five hours every day on their phones. Your company’s mobile site, of course, has to be user-friendly.

If visitors go to your site and have trouble reading or navigating it when using a mobile device, they could quickly click away to a competitor’s site. A poor mobile user experience also has a detrimental impact on your website’s search engine rankings, making it more difficult for consumers to discover through Google search.

Put it where it can be easily found.

Your domain name should be either identical to or descriptive to your company’s name. More than one domain may be pointed to the same website. This includes using techniques like keyword research, content marketing, and paid ad campaigns in addition to the more technical aspects of SEO.

You should put your contact information above the fold.

If the success of your company relies on people being able to reach you or your sales staff, make sure that contact information is easy to discover.

According to CEO David Brown, “your contact information should be accessible, ideally at the top of the homepage,” so that site users can easily find the company’s phone number and address.

Include your social media links in the header or bottom of your website so that users can quickly find you there.

Do your best to make it user-friendly.

We suggest keeping the main menu to no more than five tabs with descriptive titles. No matter where your viewers end up on your site, they should be able to easily return there. Your website’s reader may not always land on your homepage after doing a Google search.

If it’s going to be published, it has to be right.

It goes without saying that mistakes of any kind, whether they be typos, out-of-date information, or even just poor grammar, will turn off potential customers. Each page has to be proofread not just before it goes online, but on a regular basis afterwards, particularly if any changes have been made elsewhere.

Engage on a personal level.

Tom Lounibos, co-founder of SOASTA, shared that online merchants need to make the same kind of investments in the quality of their customer experiences as brick-and-mortar stores do on the appearance of their physical locations.

So, your About Us page shouldn’t just be a wall of content. For a more personable touch, design and branding expert Emily Brackett suggests attaching a high-quality picture of you or your staff.

Write with the reader in mind while updating your website.

Those who are considering making a purchase from you visit your website in search of specific information. They may visit your blog for informational purposes, but they may also be investigating your offerings. Either way, your presentation has to include data that will interest your audience, provide them with something of value, and earn their confidence as an expert in your field.

Think like a consumer while you’re formulating your website’s content strategy.

What details would you find most useful if you were a potential buyer? At what point would you be considered an expert, and what would need more explanation, given your current level of knowledge or experience? You may increase the likelihood of making a sale and increase the time visitors spend on your site.

Inflation has taken a huge toll on small and big businesses all around, if this is you, you might be interested in our tips on “How to Survive During Inflation”.

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