A recent study found that 80% of social media users had unfollowed a brand for various reasons. HubSpot’s blog research also shows that between 2020 and 2021, 14% of Instagram marketers saw a decline in their following. When consumers lose interest in a brand or it begins posting material that is of no interest to them, they are more likely to abandon that brand altogether.
New features for social media platforms appear regularly. Focusing on brand-related material, continuously engaging consumers, and maintaining transparency can help you keep your social media following, and social media is the most efficient channel that every marketer can take advantage of. Here are some potential explanations for the fall, in case you find yourself among the statistics and wondering what could be to blame.
- Overselling yourself
The ability to sell successfully online requires a high level of expertise. As a marketer, you need to test things out, make some errors, and figure out how to fix them. Despite their best efforts, most marketers still have a negative reputation for being “too salesy.” Overselling yourself can impair both your credibility and your ability to close agreements.
Using open-ended questions can help you avoid coming off as too pushy. Asking prospects open-ended questions is a great way to get them talking and learn more about their needs. To better grasp your customers’ points of view, practice active listening. Communicate your own self to your consumers and constantly offer solutions to their problems.
- Inadequate or Excessive Posting
If you let them in on more of your personal details, they will learn more about you. If the target audience obtains your financial data, it could be used to steal your identity, which could damage your brand’s reputation. You can lose followers if you don’t publish often enough.
As a marketer, you need to find a happy medium when sharing content online so that your messages reach the people you want them for. Make at least one update on Instagram or another social media site. Based on how your audience reacts to your content, you can pick between Instagram Stories (the second greatest way to increase followers after going live), in-feed posts, and reels.
Maintaining uniformity is key to building brand recognition. Maintaining cohesion between your social media profile’s aesthetic and your other branding and creative assets is a must for success in both areas. Users will lose trust in your brand and possibly even unfollow you if they detect a change in tone in your posts.
The audience appreciates regularity. Identify your brand’s personality and desired visual style early on in the branding process. Use a tool like Canva to create a uniform visual identity across all of your profiles. To ensure your brand always sounds the same, you can also consult with advertising firms.
- Lack of Engagement With Others
If people aren’t interested in your brand anymore, you’ve failed as an online content creator. Content marketing is essential to the success of any marketing campaign, no matter the business. If your content marketing efforts are falling flat, it may be time to reevaluate the materials you’re using.
Pose questions that encourage interaction and make your social media page worthwhile to follow. Your posts will be prioritized in both your timeline and the feeds of other users based on the level of interaction they receive from your followers.
- Followers have lost interest
You can’t guarantee that your content will pique the interest of your users. One of the most common reasons why consumers would stop following your business is because of anything like this. A customer who doesn’t care about your company will depart even if you do everything right. A user may have unfollowed your page because they were interested in something similar, because they saw a promotion, or because they are no longer interested in your offerings.
You can prevent this by constantly switching up your content. Alternate promotional information with more interesting material and post both. Stay current with your target demographic, conduct regular data analysis, and reevaluate your methods for keeping them engaged.
How to Maintain Your Fan Base
Using social media allows you to interact with your present and potential clientele. If you know how to connect with your target audience on social media, it may become a vital part of your marketing strategy. Consumers value emotional connections with the brands they buy from.
Write up some updates that will convince readers that they can’t live without your products. Using comedy is a great way to connect with your audience and gain their attention. In conclusion, to gain credibility and clout, spread engaging material.