When deciding on a profession, you may feel like you have to give a lot up. Perhaps you were led to believe in a false dichotomy between the STEM fields and the humanities in school. Additionally, popular culture may have influenced you to think that you had to sacrifice your artistic pursuits for a more financially stable job. However, you can never be bored with a marketing job. Among the many possible occupations, marketing offers a wide range of options. There is probably a marketing position out there that would be a good fit for your unique set of experiences, education, and abilities. The five most popular marketing jobs are shown below.
1. Director of corporate communications
Pay rate: $129,161
Potential salary: $88,000 to $174,000
Directors of corporate communications are responsible for developing and directing the expression of an organization’s values and mission through many channels, including but not limited to news releases, internal communications, presentations, speeches, and answers to the media. Typically, they manage PR or communications managers or others who work under their direction to draft, refine, and execute the communications strategy they’ve developed.
Directors of corporate communications often have substantial background in public relations, media, and communications in addition to a bachelor’s degree (many also hold MBAs or other higher degrees in business).
- The head of marketing research
Pay rate: $124,736.
Potential salary: $84,000–$183,000
A thorough familiarity with the target audience and the industry is essential for any marketer wishing to craft an effective marketing plan. An organization’s industry, rivals, and consumers can be studied under the watchful eye of a marketing research director.
In order to maximize marketing efforts and make sure the overall marketing strategy is going in the correct way, marketing research directors usually collaborate with multiple teams and departments across the company. They are constantly sharing insights, making recommendations, and creating guidelines. The majority of directors possess a bachelor’s degree or above in marketing or a closely related discipline, along with extensive experience in marketing analytics and research, as market research is a highly analytical and quantitative position.
- The director of email marketing
Pay rate: $107,963.3
Potential salary: $86,000 to $147,000
The adage “get people where they are” applies to many individuals; in this case, it’s in their email inboxes. Directors of email marketing are tasked with creating and executing a plan to reach out to customers, raise brand recognition, and generate leads, sales, and engagement using email. They oversee an analytics group that works to improve the performance of email marketing campaigns on an ongoing basis, as well as a creative team that creates the emails (which may include designers, web developers, and copywriters).
Directors of email marketing often have seven to ten years of expertise in the field, along with supplementary skills in design, analytics for marketing, and content creation.
- The director of digital marketing
Pay rate: $108,679
Potential salary: $65,000 to $161,000
A company’s digital marketing strategy, brand awareness, and campaign conversions and income are all the purview of the director of digital marketing. In most companies, a team of marketing managers is tasked with carrying out the director of digital marketing’s vision for the company’s digital advertising campaigns, social media marketing, email marketing, SEO, and other related initiatives. Additionally, the director of digital marketing monitors campaign statistics and makes strategy adjustments as needed to deliver the greatest outcomes for the business.
Since digital marketing is dynamic, it is anticipated that directors of digital marketing keep themselves updated on the newest trends, technologies, and best practices. Typically, they have a decade or more of expertise in various digital marketing modalities.
- Director of content marketing
Earnings on average: $102,374
Potential salary: $60,000 to $156,000
Heading up content strategy, development, scheduling, and marketing—not to mention managing creators—are all responsibilities of content marketing directors, as the name suggests. Written material (such as blog posts and ebooks), video content, and social media content are all under their purview, depending on the company’s and strategy’s content strategy. The majority of content marketing directors hold a bachelor’s degree or above and often have their roots in the creative industries. For instance, a director of content marketing for a company that focuses on editorial content may have begun their career as a writer or editor. They advance to the director level when they gain expertise managing strategies, teams, and direct reports.
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